Experiential education at HTS creates opportunities for students to engage locally and globally. At every grade level, there are daily opportunities for experiential education inside our classrooms, innovation labs, gymnasiums and beyond. These opportunities develop confidence and a sense of self in students and prepare them for challenges that lie beyond graduation.
Recently, our Grade 11 marketing students had the opportunity to engage in experiential education as they took on the role of marketing consultants to develop campaign ideas for their respective community partner clients; St. John Ambulance, Richmond Hill Food Bank and Alzheimer Society of York Region — three of our Connections partners.

To prepare students for their assignment, representatives from St. John Ambulance, Richmond Hill Food Bank and Alzheimer Society of York Region each joined our students virtually in class to provide an overview of their organization’s missions. Students took this time to learn more about the organizations, and to ask specific questions about their client’s marketing goals and needs.
Using their knowledge of integrated marketing campaign plans, and input from our community partners, students engaged in market research to develop their proposed campaign. For one section of the marketing course, this was a therapy dog walk-a-thon event in support of St. John Ambulance.

On March 25, St. John Ambulance joined our students virtually to hear each of their culminating campaign pitches. In small groups, students presented their target market analysis, event branding details such as logos and slogans, details on their event including price, place, activities and schedule, and advertising. Each group used our six competencies for life — critical thinking, creativity, communication, collaboration and citizenship — to successfully create a pitch to target their client’s needs.

Experiences, such as this one, serve as a powerful tool for our students to connect their learning to real-life experiences and help develop our students into citizens who are globally competent, aware and engaged. We are looking forward to the Richmond Hill Food Bank and the Alzheimer Society of York Region joining us at the end of our fourth quadmester to hear the remaining campaign pitches from the marketing course.

therapy dog logo
walk for therapy dogs